• Sandton, South Africa
  • 11th Mar 2019

Well-seasoned retail professional from the Telecommunications industry with experience in the UK and throughout Africa.

Summary of Experience:

He started his career at the tender age of 14 working as a shelf packer in a FMCG company. Fast forward to the age of 16 and he was in sales at a large sports retail concern over the weekends which turned into full time employment once he had matriculated. Just before he left for the UK, he completed his phone engineering course giving him accreditation to fix the major phone brands under warranty.

He was employed by a vehicle communications company as a cell phone repair engineer but was soon pulled onto the shop floor to make sales. Whilst winning sales competitions and incentive trips to Spain he worked his way up to manage a few of the "Premier Stores" and was well positioned to progress into an Area manager position.  A secondment position become available to train and manage a group of managers in a new outsourced Call Centre in Durban South Africa. He applied and got the job. Three months was extended to 6 months. Sales records were broken, returns rates reduced, managers became leaders. He was asked to stay for a further 6 months but had to unfortunately decline due to commitments in the UK and to pursue his dream of driving from the UK to South Africa. He achieved this dream in 2012/13 which was a life changing 6 month trip. Once he returned to SA he continued his career starting out as a Territory Manager for Communications Company and very quickly moved up the ranks to National Retail Manager where he managed 135 stores including both the Franchise Channel as well as their Company Owned stores. Together with the team he implemented major changes across the Channel such as:

New POS system, new staff structure including Regional Account Management Team, Regional Account PIPs (Performance Improvement Plans) per store, created a Store Operations Manual, aligned stock credit limits with sales targets, revised CRM, Monthly National Business Partner Roadshows, Business Partner and Senior Management Leadership Development Course (1 year Course), SME strategy, Segmented Marketing, Social Media launch.

In 2017 he joined a Mobile Communications Company as Head of Retail: Africa and launched new Retail Channels and businesses in Swaziland, Uganda, Tanzania and Zambia. His portfolio also includes Mozambique which they are looking to expand by about 50 stores.

Phone Number
Racial Classification
Job Title
Sales and Marketing Strategist
Years of Experience
Industry Experience
Retail, FMCG and Telecommunications
1 Month
Salary bracket
R900 000p.a
Consultant Name
Cindy Caldwell
Consultant Email
Consultant Phone Number
082 895 5648

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