- Pretoria, South Africa
- 21st May 2019
Profile summary
37-year-old dynamic and confident white female who is well-versed in developing and executing corporate communication, branding and marketing strategies (digital and traditional channels), overseeing internal and external communication, content production (social media, websites, newsletters, media releases, articles, publications, copy-editing and proofreading), PR, media liaison and monitoring.
She lives in Pretoria, has an EU passport and a BA Honours in Communication and Journalism (cum laude) from the North-West University with more than 10 years of experience.
She is adept at crafting concepts into original, relevant, and impactful communications whilst maintaining explicit attention to detail. Her expertise lies in developing, implementing and overseeing corporate communication strategies and programmes that effectively describe and promote organisations and their products. An articulate communicator, with proven track record of establishing solid relationships with key internal and external stakeholders to enhance organisational effectiveness.
She is now looking for an exciting opportunity within the corporate communication, public relations and media industries as communication, branding, public relations or media specialist.
Summary of experience
She started her career as a journalist preparing in-depth reports, interviews, and timely features for newspapers and magazines throughout the United Kingdom, including The South African newspaper, The Australian Times and The New Zealand Times. She was appointed editor of SA Property monthly magazine after six months. She wrote more than 80 front-page news stories for The South African.
Upon return to South Africa, with the aim of making a difference locally, she was appointed as editor of a national youth magazine, SA Career Focus. In this position, she successfully launched a new website, introduced social media visibility and executed rebranding to be more aligned to youth market.
In her most recent role, she was initially appointed as communication consultant and promoted within one year to communication manager. She successfully consolidated branding of three companies into a single brand, maximising opportunities for positive brand awareness and recognition. She led a team of six specialists, coordinating the rebranding efforts, developed a new company identity and communicated it to all stakeholders.
She developed relationships with key media to secure and grow media coverage in both digital and traditional channels. She also created and launched a first-of-its-kind products and services catalogue showcasing 20 fields of industry comprising more than 500 training programmes and short courses paired with 50+ applied research and advisory services.
More recently, she was part of the submission team for a local research project for the 2018 Premier Service Excellence Awards in which the University of Pretoria was subsequently named a gold winner in the subcategory “Building Safe Communities” for its urban renewal and social transformation around the Hatfield Campus.