• Pretoria, South Africa
  • 19th March 2019

This candidate has more than 25 years’ experience and expertise in Marketing, Sales, Business Development, Commercial Management, Outbound Logistics and General Management. He has strategized and implemented various projects in these fields; resulting in extensive and sustained Business/Product Category (or a specific Brand) turn around and/or sustainable growth.

He is proficient in business/market analysis, strategy/operational plan development and hands-on implementation. He can deal with many complexities at the same time, putting these into prioritised action plans. He has initiated, developed and implemented Digital marketing strategies for various companies, and managed the performance of these strategies vs. agreed objectives. He feels that Digital Marketing – regardless of the product or service – is a vital component of any business’ omni-channel strategy today.

He is a team player, and believes in team involvement and buy-in in Strategies, Tactics, etc. He is committed to hands-on implementation, however his team must have the flexibility in implementation to apply their expertise, knowledge and experience. He is a strong motivator of team members and believes in the development of people.

He has pioneered and driven growth of both brand and business in several countries worldwide at a launch phase all the way to achieving sustained, consistent profitable sales growth. During his tenures marketing products targeted to low income consumers; he gained in-depth knowledge and sense of the wider cross section of consumers world-wide. Through this, he has successfully launched and grown brands and product categories in these target markets/countries.

He has had the privilege to lead Trade Marketing departments to significant improvements in customer marketing, store lay-outs and flows, product cross-merchandising positioning and equipment as well as marketing collateral roll-outs.

He is successful in the improvement of business culture towards greater customer and consumer centricity. To this effect he has had the opportunity to initiate and lead the implementation of various successful Matrix and Cross-Functional Business structures.

Areas of strength:

  1. Expertise in sales, marketing, route to market, general and strategic business management, financial and production disciplines.
  2. Ability to plan and co-ordinate complex scenarios and roll out succinct action plans.
  3. Motivate high levels of passion and commitment from teams, and develop team members to best potential.
  4. Highly developed strategic analysis, planning and implementation capabilities (conceptualise new ideas and solutions well and with entrepreneurial flair), ensuring a sustainable competitive advantage.
  5. Ability to think quickly and tactically, factoring in business implications to decisions made.
  6. Deep understanding of trade, consumers and shoppers in various countries.
  7. Defining procedures, interfaces, structures and platforms to make teams more confident and to improve their results – individually and as a cross-functional team.


He was medically incapacitated during 2013 due to an accident, and decided it best to vacate his Director’s position to enable the business to roll out the strategy developed in his short time there for fear of causing the business damage. He started his own consulting business in 2014, as part of his recovery. It was always going to be no more than temporary, whilst he recovered, but turned out to be a successful career. As a consultant he has targeted medium and small business to great effect. He has had to be a very fast learner of new markets and industries to enable him to add value to his clients, quickly.

He has operated in Logistics, Finance, Stationery, Electronic Warfare, Food, Hospitality, Beauty, Renewed Energy, Automotive and Liquor Industries – as some examples; as Business Consultant over the past few years; across the various services he provides.


He is at a point in his career path where he wants to transition from an independent business consultant back to being part of a team within a business. He wants to be part of something permanently and not look in from the outside anymore.

Phone Number
Racial Classification
Job Title
Sales & Marketing director
B Com Hons - Marketing, Strategic Business Management, Business planning, Forecasting, Labour Relations and Logistics
Years of Experience
Industry Experience
Logistics, Finance, Stationery, Electronic Warfare, Food, Hospitality, Beauty, Renewed Energy, Automotive and Liquor
15 April 2019
Salary bracket
R1.1 - R1.4 million p.a.
Consultant Name
Cindy Caldwell
Consultant Email
Consultant Phone Number
082 895 5648

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